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Coached+

Project type

Brand Identity, Digital Experience

Date

2018

Client Type

Health

Coached+ is a digital platform that empowers individuals with little or no sporting background to lead more active, healthier lives through coaching, education, and motivation.

Its visual identity reflects this dual focus via a bold, colour-split wordmark, with the “+” symbol signifying growth, inclusivity, and opportunity.

The website acts as an interactive gateway, with a responsive homepage and shallow structure for quick access to key programmes. Navigation adapts to user goals, whether education, participation, or motivation, allowing exploration by sport or interest.

The mobile app builds on this, combining coaching, skill-building, nutrition tools, and social features for both solo and group participation. A central “Workout” hub anchors the experience, with tools to log progress, share milestones, and connect through the “Zone” community space.

Together, Coached+ offers a scalable, energising experience designed to spark action, support growth, and promote long-term well-being.

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