Digital design for Cunard, one of the world’s leading cruise lines.
The project reimagined Cunard’s digital presence with a refined visual system and enhanced content that reflects the brand’s heritage and international reach. Abstract shapes and linework drawn from Cunard’s identity were layered with immersive photography to evoke its timeless, aspirational spirit.

A data-driven loyalty campaign celebrated guests with five or more years of sailing history, transforming individual travel data into emotionally resonant, personalised stories. Each email featured tailored copy, dynamic visuals, and curated links, creating a narrative of nostalgia and anticipation for future journeys.

The result is an elegant and intimate digital experience that honours individual connections while reinforcing Cunard’s legacy of thoughtful service.