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Gemporia/Gems TV

Project type

Digital Experience

Date

2022

Client Type

Fashion & Beauty

A digital reimagining of Gemporia, the UK’s leading jewellery broadcaster and retailer.

Gemporia wished to evolve their online experience across web and mobile, bringing clarity, warmth, and sophistication to a brand built on craftsmanship and storytelling. The redesign focused on simplifying navigation, refining the visual language, and enhancing the shoppable live-streaming experience that sits at the heart of Gemporia’s offering.

On mobile, the app was rebuilt from the ground up to create a seamless companion for daily engagement, balancing live auctions, editorial content, and personalised recommendations. Throughout, we introduced a cohesive UI system that reflects the tactile elegance of the jewellery itself, while optimising performance and usability at every touchpoint.

The result is a responsive, content-rich platform that supports Gemporia’s mission to make ethical, affordable gemstones accessible to a global audience.

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