Brand and Campaign Design for KTC Edibles.

A new visual identity and digital campaign for KTC Edibles, the quiet staple of British kitchens and restaurants for over four decades. Known for its high-quality oils used in authentic cooking across the UK, KTC sought to launch a yogurt drink that would resonate with a new generation of consumers.

The design strikes a balance between heritage and reinvention. Drawing on traditional henna motifs and a rich, culturally rooted colour palette, the packaging reinterprets South Asian visual cues through a contemporary lens. Aimed at a younger audience (15–30), the identity positions the product as both familiar and fresh; respecting KTC’s legacy while signalling a bold, modern direction.