The campaign for Luminocity’s Festival of Colour centers on the idea of viewing the world through a kaleidoscope of arts, fashion, science, and design. Each color palette is thoughtfully selected to evoke psychological connections to the diverse events and experiences hosted throughout the festival.

The logotype is paired with kinetic icons, illustrated as whimsical sky elements, that bring a playful energy to the visual language. These icons function both as expressive motifs and unifying elements across the brand’s applications.

The graphic system is designed for flexibility and coherence, allowing the mark to adapt effortlessly across media while remaining the focal point of Luminocity’s communications. This visual approach creates a dynamic interplay between secondary graphics and animated iconography, amplifying the brand’s sense of movement and vibrancy.