Epitome is a creative tutoring initiative that champions young talent by offering a wider and more nuanced exploration of art and design than traditional education. Its mission is to unlock and nurture each student’s individual creative potential.

The identity takes inspiration from the tangram, a traditional Chinese puzzle composed of seven geometric shapes that can be arranged into endless configurations. This metaphor of infinite possibility informs every aspect of the visual language, reflecting Epitome’s commitment to creative exploration and growth.

A dynamic sequence demonstrates how the puzzle’s shapes can be rearranged, evolving from the core logo to embody transformation and creative potential. This fluidity mirrors the journey of the students themselves.

To engage learners from the outset, new students receive a wooden tangram puzzle, encouraging tactile creativity. The packaging amplifies the brand’s presence with a distinctive colour palette that psychologically resonates with creativity, becoming a signature mark that signals Epitome's identity wherever it appears.