The Müller Crema di Fruta packaging redesign aimed to modernise the brand's visual identity while maintaining its position in the mid-price category. The refreshed design aligned the product more closely with other Müller offerings, creating a cohesive brand presence across the range. The updated packaging featured a contemporary aesthetic that appealed to consumers seeking a balance between quality and affordability. This redesign successfully enhanced the product's shelf appeal and reinforced its market position.