Organic Affair reimagines fast food by prioritising organic, wholesome ingredients without sacrificing convenience. The graphic identity reflects this ethos through a carefully considered visual language that speaks directly to its audience and values.

A humanist sans serif typeface anchors the identity, chosen for its natural, handcrafted feel. The calligraphic variations within the letterforms echo the artisanal quality of the food, while tight kerning and minimal spacing subtly reinforce the intimate connotations of the brand name.

The campaign visuals draw inspiration from pop art; specifically Andy Warhol’s iconic Marilyn Monroe series, to inject a sense of playfulness and vibrancy. The ‘pop-artisan’ burger illustrations combine bold colour with organic textures, bridging the gap between art and nature.

A standout feature is the economical, foldable menu which doubles as a takeaway carry box. This innovative design solution not only reduces waste but embodies Organic Affair’s commitment to sustainability and thoughtful design, transforming packaging into a functional, branded artefact.